I was in your Bluewater store yesterday.
I do not shop very often, and I don’t do it in person, if I can help it, but my daughter was home for the half-term break and she loves to shop, so the husband and I took her out for the day.
I decided to look for shirts while I was out, because it hardly seemed fair that I should spend all day in Top Shop and Urban Outfitters with the daughter and not do some shopping for myself. I live in jeans and shirts, and I do like to look neat and tidy, so proper, fitted shirts are a must.
The only other customer in the shop was an old bloke, who didn’t buy any of the gloves that he spent several minutes groping. Nevertheless, the two young men at the counter decided that they were doing a better job talking to each other than servicing my needs, during the ten minutes that I spent looking at the various designs, colours and sizes of shirt on offer.
I liked one or two of your shirts, and might have considered trying something on, but I didn’t feel welcome in your little emporium; there was no sense that I was valued, no welcome smile or nod, let alone a word of greeting.
I don’t know what it was that put your sales staff off. I don’t know whether it was my well-groomed appearance, my newly cut hair or my manicure; I don’t know if it was my Moschino jeans, Lacoste shirt, or my Rag and Bone jacket; I don’t know whether it was my good jewelry or my Tom Ford glasses; perhaps it was the fact that, in my late forties, I’m not quite the demographic you are used to catering for; or perhaps my size twelve figure isn’t standard enough for you. Maybe the fact that I was carrying shopping bags from Armani and Calvin Klein upset your staff.
I have no idea why I wasn’t served in your shop, and, honestly, it doesn’t much matter to me. Competition on the high street and in the shopping mall works in favour of the consumer at the moment, and, right now, I can get a discount just by paying in cash instead of on my credit card; come to think of it, I can get a discount just by being pleasant in some shops... Of course, it’s my nature always to be pleasant; it’s rather a pity the same can’t be said of the sales staff in the Bluewater branch of your business, which, should you be remotely interested, I won’t be visiting again any time soon.